&Wassef: Pioneering Wayfinding & Signage Across Egypt & MENA
At &Wassef, we don’t simply design signs; we orchestrate journeys. As a Cairo-based design house rooted in the region, we blend user psychology, architectural integration, brand identity, and hands-on fabrication to deliver wayfinding systems that feel inevitable, intuitive, and elegant.

From hospitality/hotels and resorts, multi-level malls in Cairo to healthcare campuses in the Gulf, our work spans the region. Our signage systems speak Arabic and English (and more), adapt to desert light, and stand the test of time. With in-house prototyping, site supervision, and modular system toolkits, we ensure every new branch or location inherits the same excellence.

When you partner with &Wassef, you get more than direction arrows, you get a total navigation experience that enhances spaces, strengthens brand memory, and respects the region’s environment.