About

&Wassef Studio is a concept-driven, multidisciplinary design house crafting end-to-end brand experiences across architecture, interiors, product, and art. Born in Florence and inspired by Egyptian art, we operate from Cairo with a global outlook, unifying strategy, storytelling, and fabrication to deliver spaces and objects with lasting allure.

We partner with hospitality, F&B, retail, and mixed-use developers to choreograph every touchpoint—from narrative and visual identity to wayfinding, signage, and product design—so the experience feels seamless for guests and effortless for operators. Our work is known for rigorous wayfinding and parking strategies, custom signage families, and collectible, limited-edition pieces that carry serialized provenance.

What we do

• Experience Strategy & Brand Touchpoints: Research, narrative, visual identity, and operational guidelines.

• Architecture & Interiors: Hospitality, cafés, boutique hotels, retail, and public-realm environments.

• Wayfinding & Signage Systems: Site and circulation audits, message schedules, custom sign families, tender packages, and construction administration.

• Product & Furniture Design: Limited series with serial numbers; material-driven craft and engineering.

• Public Art & Installations: Large-scale statements that integrate with brand and place.

Why clients choose us

• One studio, end-to-end stewardship.

• Holistic integration of brand, space, and operations.

• European refinement with Mediterranean warmth.

• Detail-obsessed delivery and confidentiality by default.